SARA UNDERDOWN

A leading and trusted
voice for champagne
in Australia

A leading and trusted voice for champagne in Australia

Sara Underdown is a leading and trusted voice for champagne in Australia.

She is the founder of VINE & BUBBLE, a renowned online champagne publication, luxury events and travel company.

As a professional in the champagne industry, Sara works with PR agencies, champagne producers, importers, hospitality venues and associated brands to connect wine lovers with champagne through education, training, media, events and bespoke experiences.

Sara is a Dame Chevalier of L’Ordre des Côteaux de Champagne and has been recognised through the prestigious Vin de Champagne Awards, the Louis Roederer International Wine Writers’ Awards and the Born Digital Wine Awards. She is also the official Star Wine List Ambassador for the Champagne region (as well as South Australia).

Sara writes regularly for international and domestic drinks publications, magazines and newspapers. In 2023, she created the VINE & BUBBLE Podcast and travels to Champagne regularly, talking with the Cellar Masters, industry representatives and everyone in between to connect wine lovers with the story behind the finest bubbles of all.

MEDIA – EVENTS – EDUCATION – TRADE – TOURS – CONSULTATION

EXPERT CHAMPAGNE SERVICES

BRAND PARTNERSHIPS

Proud partnerships with Champagne’s most celebrated producers and other luxury brands.

“I have known and worked many years with Sara, on numerous occasions. Thanks to her passion, commitment and very hard work, Sara has become one of the true world class champagne experts.

Her attention to detail in wanting to understand what champagne viticulture and winemaking is, is second to none and shows pure dedication. Champagne in Australia and beyond owe her a lot.

The events and tours she puts up are highly educational, and more importantly, fun ! ”

“Sara is a professional that possess a great understanding of terroirs’ diversity in Champagne and has a great pedagogy and sense of delivery. It’s not only interesting to work with her but also very joyful. A great Dame du Champagne! “

Dame Chevalier, L’Ordre des Côteaux de Champagne
Star Wine List Official Ambassador for the Champagne Region and Adelaide
2019 Louis Roederer International Wine Writers’ Awards
2019 Born Digital Wine Awards
2016 / 2018 Vin de Champagne Awards (Comité Champagne)
WSET Level 3 (Distinction)
Wine Scholars Guild Champagne Masters
Bachelor of Economics (University of Queensland)
Bachelor of Arts majoring in Public Policy (University of Queensland)
Diploma of Professional Writing

LET'S WORK TOGETHER

Please let me know how I may help you. It starts with a conversation, then we can go from there.